Ukrainian football team Dynamo Kyiv is launching its own fan token and digital marketplace powered by blockchain engineering science.

According to a Monday announcement, the squad has partnered with Moonwalk, a visitor specializing in creating digital economies for brands, to release a ready of loyalty initiatives for its fans.

Dynamo Kyiv fans volition be able to earn digital tokens for "social actions" such as playing prediction games or engaging with the order on social media. The tokens volition then exist spendable as reward points for accessing merchandise drops, joining VIP events or receiving discounts when purchasing appurtenances at the stadium. The tokens will also allow fans to purchase digital collectibles on Dynamo Kyiv'due south marketplace.

The tokens will be integrated into a mobile app, allowing holders to use them both online and offline.

The football game club says the partnership will help mitigate some of the damage the coronavirus pandemic inflicted on the sports industry. As stadiums remain largely empty, an increasing number of football clubs are looking into alternative monetization sources.

Dynamo Kyiv joins a relatively long list of football clubs releasing digital tokens and fan loyalty programs. FC Barcelona, Atletico de Madrid, Paris Saint-Germain and Juventus are some of the biggest names that have launched similar programs in the by months, while other clubs like Zenit St. petersburg and Bayern Munich launched digital collectible platforms. Dynamo Kyiv also joins fellow Ukrainian esports organisation Na'Six in launching digital fan tokens.

Ukraine has been openly supportive of blockchain technology at a authorities level, with its Ministry building of Digital Transformation working on creating clear and welcoming regulations for digital-asset companies. Recently, information technology launched an educational course on cryptocurrencies in collaboration with Binance.

Dynamo Kyiv is function of Ukraine'due south duopoly of football game clubs, often contending for the kickoff place in the national league with long-fourth dimension rival FC Shakhtar Donetsk. It won the 2020 Ukrainian Premier League, though it failed to advance beyond the group stage of the Europa League and did non qualify for the Champions League.