Shaw CEO says ‘great opportunity’ in launching its own wireless brand
Shaw CEO says there's 'nifty opportunity' in launching first-party wireless brand
Shaw Communications previously purchased Wind Mobile in March 2016, rebranding the company as Freedom Mobile in Nov 2016
Shaw Communications president and CEO Brad Shaw used his company's 2019 annual general meeting media call to state that at that place's "bang-up opportunity" in launching a commencement-party wireless brand.
"[There'due south a] lot of opportunity for us to come into the market place," said Shaw, during the January 17th, 2019 media call, answering a question posed byMobileSyrup.
Shaw added that customers are fatigued to "the right offer with the right network," and that the telecom service provider always looks at both ends of the pricing market when forecasting plans.
"I'm sensitive to make sure nosotros're non jumping from one thing to another," said Shaw.
"As of right at present, nosotros're comfy where we're at, only we'll e'er look at those things in the hereafter."
In response to aMobileSyrup question regarding the possibility of establishing a Shaw-branded carrier as a chief wireless service provider, while using the company's Freedom Mobile subsidiary as a mid- or low-tier offering, Shaw said that "all those options are opening for united states."
Answering a question from Cartt, Shaw said that the company's broadband offering "is the force, it's the story going forward."
"Our real focus to brand sure we stabilize wireline, pivot to broadband, manage profitability in video, we're very comfortable with what that gives us," said Shaw.
The Calgary-based Shaw currently owns Toronto-based regional player — and fourth-largest wireless business by subscribership — Freedom Mobile.
Brad Shaw used the same media phone call to add that his company is currently testing out Shaw and Freedom Mobile bundles at sure retail stores.
"It comes into question nigh branding and where Shaw Wireless is going," said Shaw.
Shaw acquired Air current Mobile in March 2016, eventually rebranding the company as Liberty Mobile in November 2016.
According to Shaw's Q1 2019 earnings written report, 70 percent of Freedom Mobile's customers are in the east, while only 30 pct of the carrier's subscribers are in the westward.
The same earnings report revealed that Freedom Mobile now boasts ane,468,473 wireless customers across its total operational footprint in Ontario, Alberta and British Columbia.
The carrier plans on expanding its presence across all its current provincial markets later in 2019.
It's worth noting that Shaw registered trademarks for 'Shaw Mobility' and 'Shaw Wireless' in September 2017, suggesting that the company may take had plans to debut a first-party wireless brand, or even mayhap rebranding Liberty Mobile once more in the futurity.
Source: https://mobilesyrup.com/2019/01/17/shaw-ceo-great-opportunity-first-party-wireless-brand-agm-2019/
Posted by: jonesgrounted.blogspot.com
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